Article | REF: G8413 V1

Marketing: new lever of innovations by the evolution in sustainable mode

Author: Karin BORAS

Publication date: July 10, 2014, Review date: September 2, 2020

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8. Optimizing marketing resources

The boundaries between communication and marketing are becoming increasingly blurred.

The web is a super-window. The advantage is that it's not expensive, and it can be very effective, provided you know how to use it.

8.1 Website

Although websites seem to have become a normal part of communication, they are not often used to their full potential. Communication is often reduced to paper-based methods.

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8.1.1 Characteristics of paper and Internet communications

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