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  5. The communicative and entrepreneurial challenges of characterizing naturalness

Article | REF: AG112 V1

Naturalness: proposals to meet public expectations

Author: Anne-Frédérique PAUL-ANTOINE

Publication date: December 10, 2020

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4. The communicative and entrepreneurial challenges of characterizing naturalness

4.1 From characterizing naturalness to communicating naturalness

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4.1.1 Communicating the public's expectations of naturalness

The table at 8 shows that :

  • Different audiences have different expectations and/or may attach different importance to each of them.

  • Arguing certain expectations...

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