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ABSTRACT
Sustainable development implies a new social project inviting us to rethink the relationship between societies and the natural world. Corporate social responsibility reflects a new role for businesses, which now extends beyond economics. Both require a transformation of economies by a transition to a green economy, an effort undertaken by both the public sector and companies, regulated by new environmental standards and oriented by participatory processes involving civil society.
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Corinne GENDRON: Lawyer, MBA, PhD - Full Professor, Department of Strategy and Social and Environmental Responsibility - Chair of Social Responsibility and Sustainable Development - School of Management, UQAM, Canada
INTRODUCTION
For the past twenty years, public authorities have been promoting sustainable development, while private companies have been seeking to demonstrate their social responsibility. Sustainable development suggests a new project for society, at a time when our threatened ecosystems require us to rethink the relationship between humans and nature, and to transform our economies in order to do so. Social responsibility reflects a new perspective on the role of business in our societies, which now extends beyond the economic sphere.
Both terms have been the subject of numerous statements and analyses. What exactly do sustainable development and social responsibility mean? What are their main principles? What changes do they bring? How are the various players in society affected by their challenges?
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KEYWORDS
substainable dévelopment | Corporate social responsibility | infography
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