4. Maestromobile gamification systems

4.1 Maestromobile or become master of your mobility

Maestromobile is a laboratory born of the combination of several complementary areas of expertise: mobility consultants, event creators, a communications agency and micromobility trainers. This association is the fruit of three simple observations:

1. awareness-raising campaigns in favor of alternative mobility are not very innovative and do not always meet the changing needs of users;

2. as part of their company travel plans (PDE), companies are looking for new activities to offer their employees to help them change their behaviour and discover the range of services available to them;

3. public policies place too much emphasis on...