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Article | REF: J2311 V1

Aromatherapy : formulation, development, marketing and regulatory strategies

Author: Mathieu BOUARFA

Publication date: March 10, 2019, Review date: September 2, 2020

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3. Conclusion

In France, the potential of the aromatherapy world remains immense. More and more consumers are undoubtedly being seduced by the properties of essential oils, and are likely to continue to show strong support for these natural products.

For the optimal development of an aromatherapy product, regulatory strategy is just as important as marketing strategy, R&D and quality, and must be defined at the outset of a product's conception, and then followed, or evolve, during the various phases of development. This regulatory strategy must enable every company, from concept to development, to assess the legal risks in consideration of the scientific, medical and societal context surrounding its products. It enables the best regulatory status to be chosen in terms of desired claims, product characteristics and constraints (composition, distribution channel, country of...

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