5. Anticipating developments in digital distribution

The challenge is technological. Technologies are evolving ever more rapidly, as analyst Benedict Evans reports in his study "Mobile is eating the World" . It remains essential to understand these technological evolutions in order to anticipate the next moves of the most agile players in content distribution.

It's important for publishers to understand how the major emerging digital platforms approach the subject of content delivery. The choices these platforms make in terms of API standards and data flow formats are crucial, as the platform that makes a standard easier to use increases its chances of being used even more.

In an ecosystem where content...