Article | REF: TE5891 V1

Digital Media Asset Management: downstream functions and workflow

Author: Jean-Noël GOUYET

Publication date: August 10, 2006

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4. Conclusions

A Digital Media Asset Management system, more than a product or a set of software modules, is a coherent approach to the management of digital media and their exploitation. While it offers many advantages that make it indispensable, it requires a great deal of time and specialized teams to design, set up and implement.

  • The benefits of DMAM

    • Greater responsiveness: thanks to optimized management, time is saved in tracking down existing assets.

    • Benefits for the various departments :

    • save unrealized projects for future reference or production;

    • monitor production in real time;

    • instant marketing access to products and product information;

    • for the...

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