Article | REF: AG2020 V1

Innovation in the company

Author: Marc GIGET

Publication date: January 10, 2007

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2. The profound nature and complexity of innovation

2.1 Innovation is above all a question of behavior

There can be no innovation without innovative behavior, i.e. both the expression of a difference and the ability to introduce it into social practice.

Before examining the extreme diversity of novelty in the innovation phenomenon, it is essential to take this "introduction of change" dimension into account. It is often neglected in a systemic approach to the innovation process, particularly in the French context, which is highly specific by international standards.

There's a conflictual dimension to the very concept of innovation. The "quarrel between the old and the new" reappears at every major stage of social change. In the practice of the innovation process, this quarrel takes on...

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