Article | REF: AG2473 V1

Connected prints and connected packaging - Technologies, uses, good practice

Author: Sylvie RIEU

Publication date: January 10, 2018 | Lire en français

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    3. Overview of consumer uses

    3.1 Putting the user at the heart of the initiative

    As a preamble, it's important to note that connected print technologies are not intrusive: the user remains at all times the initiator of the action, without being solicited and pestered. This point makes perfect sense at a time when certain marketing and advertising practices on cell phones are sometimes abused, resulting in the sending of large numbers of messages of all kinds (e-mail, SMS, telephone messages, etc.).

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    3.1.1 Types of related digital content offered...

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    Overview of consumer uses