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1. Theoretical foundations of corporate strategy
1.1 Notions of corporate strategy
The notion of corporate "strategy" (or "general policy") has been progressively enriched since the seminal contributions of Chandler, Ansoff and Andrews in the 1960s; it refers to :
the plans and speeches of an organization's leaders (Ansoff,
[2] the art of building "sustainable competitive advantages" (Porter, cf.
[69] the "5Ps" of strategy: P for plan, P for pattern, P for ploy, P for position, P for perspective (Mintzberg, cf.
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Standards and norms
- Quality management systems – Basic principles and vocabulary (classification index: X50-130) - NF EN ISO 9000 - 2005
- Quality management systems – Requirements (classification index: X50-131) - NF EN ISO 9001 - 2008
- Environmental management systems – Requirements and guidelines for its use (classification index: X30-200) - NF EN ISO 14001 - 2004
- Environmental management systems – General guidelines...
Regulations
Loi n° 2003-706 du 1 er août 2003 de sécurité financière [NOR : ECOX0200186L] (JORF n° 177 du 2 août 2003, page 13220)
Loi n° 2001-420 du 15 mai 2001 relative aux nouvelles régulations économiques [NOR : ECOX0000021L] (JORF n ° 113 du 16 mai 2001, page 7776)
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