Article | REF: AG2235 V1

Internationalization of the company

Author: Anne DEYSINE

Publication date: January 10, 2010

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3. Conclusion

To sum up and conclude, it's impossible to know all cultures, and it's very difficult to master the codes of two or three. The purpose of the preceding lines is simply to provide a few keys to understanding and, above all, to make you think, about yourself, about others and about the indispensable qualities of tolerance and humility... There is no question of taking the advice or recommendations contained here to the letter, as each individual is different and each negotiation context is very specific. What's more, each individual case is the result of multiple factors:

  • the personality of the people you're talking to is essential. There can be as many differences between two Egyptians as between two Americans. Any cultural generalization is therefore dangerous;

  • A person's nationality is certainly important,...

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