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2. Typology of collaboration strategies
Given the extreme diversity of situations, it is impossible to generalize and treat all cooperative strategies in the same way. It's better to adopt a typological approach, in order to highlight several cases likely to pose specific management problems. To build this typology, we need to consider which criteria seem to be the most discriminating, and then cross-reference them.
2.1 Economic criterion of the objectives of the merger
First of all, situations can be distinguished according to the main objective pursued by the partners.
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An optimization objective
This reconciliation can be carried out with a view to optimization, in the sense of economic analysis. In the micro-economic theory...
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Typology of collaboration strategies
Theoretical analysis of the rationality of mergers
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• Study the cultural aspects linked to the success or failure of alliances, especially when the partners are from very different countries. See, for example, C. Barmeyer and U. Mayrhofer: "Management interculturel et processus d'intégration: une analyse de l'alliance Renault Nissan", revue Management et avenir 2009/2 http://www.cairn.info
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