Article | REF: H7430 V3

Internet Watch. Facebook, Google + and curation

Author: Henri SAMIER

Publication date: November 10, 2014, Review date: April 28, 2021

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


Français

3. Watch examples

3.1 E-reputation and buzz monitoring

E-reputation monitoring, or reputation management, is what is said on the Internet about my company, my services, my products and my employees. All this has an undeniable influence on the company. Monitoring the buzz consists in watching how news items spread. Buzz, or information buzz, is simply the dissemination of information to create a buzz around a fact, piece of information, event or product. Buzz can start from a website or blog and be relayed via Twitter, Facebook, SMS and other social networks. The Meltwater.com website, for example, tracks tweets second by second, and the Buzztracker.com website shows the extent to which a buzz spreads geographically.

Buzz takes many different forms, with either "positive buzz"...

You do not have access to this resource.

Exclusive to subscribers. 97% yet to be discovered!

You do not have access to this resource.
Click here to request your free trial access!

Already subscribed? Log in!


The Ultimate Scientific and Technical Reference

A Comprehensive Knowledge Base, with over 1,200 authors and 100 scientific advisors
+ More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
From design to prototyping, right through to industrialization, the reference for securing the development of your industrial projects

This article is included in

Design and production

This offer includes:

Knowledge Base

Updated and enriched with articles validated by our scientific committees

Services

A set of exclusive tools to complement the resources

Practical Path

Operational and didactic, to guarantee the acquisition of transversal skills

Doc & Quiz

Interactive articles with quizzes, for constructive reading

Subscribe now!

Ongoing reading
Watch examples
Outline