2. The evolution of design through business, technology and economic practices
2.1 Design evolution in the company
Industrialists haven't always been in tune with design! This is perhaps due to the myth of the "star designer", a brilliant artist who is financially out of reach and has little knowledge of technical and industrial realities. Faced with the concreteness of technology, the elusive nature of Design (like art) generates apprehension, and the rational culture of the industrial world does not sit well with the conceptual vagueness of the designer's approach.
In this context, it's essential to communicate the benefits of design, which add usage and esteem values to a product's technical performance. And this work of explanation seems to be bearing fruit in the industrial world. What's more, industrial activity is very often structured...
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The evolution of design through business, technology and economic practices
Bibliography
Websites (non-exhaustive list)
Admirable Design – Site magazine http://www.admirabledesign.com
AFD (Alliance française des designers) http://www.alliance-française-des-designers.org
think think design agency – Paris...
Software tools
Catia – 3D software from Dassault Systèmes http://www.3ds.com
Delbria – Lifecycle management utility from Dassault Systèmes http://www.3ds.com
3DVia http://www.3dvia.com
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