Article | REF: AG5427 V1

E-commerce logistics strategies

Author: Marie-Pascale SENKEL

Publication date: March 10, 2024

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2. "E-commerce logistics back office

Data for the first quarter of 2023, unveiled by FEVAD, confirms that e-commerce growth in France is driven by the dynamic sales of services (up 36% on the first quarter of 2022). The transport, tourism and leisure sectors play a major role in this trend. The sale of products, on the other hand, remains stable (+1% year-on-year). FEVAD explains this stagnation by "consumer trade-offs in favor of the food sector, which is less present in e-commerce".

Against this backdrop, there is an even greater need to affirm that logistics is a fundamental element in the success of an e-commerce business . To ensure customer satisfaction,...

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