3. Conclusion

Retail practices have evolved considerably over the last few decades. The emergence and development of e-commerce, and more specifically online retailing, has changed the way companies operate and organize their business, particularly in terms of logistics, whether they are pure players or present both online and with physical commercial structures (brick and click).

The recent development of omnichannel retailing has led retailers to invest in the right technologies to respond to the digitalization of commerce and society in general, and of consumers too, and to enable their organization to move away from a silo-based vision towards a decompartmentalization and porosity between distribution channels, both physical and informational. More than just a technical and technological evolution, it is a more profound evolution of retailers that is taking place, in two...