4. Pharmaceutical supply chain management

Although exploratory research and new product development have historically been the focus of the pharmaceutical industry's attention, there is significant potential for enhancing economic value through improved supply chain management, as demonstrated by the study by Hunt et al. . For Big Pharma companies, innovation currently lies in networking and their ability to coordinate both internal and external skills, in order to create value for the healthcare system as a whole.

The modeling and optimization of pharmaceutical supply chains (figure