3. The economics of creativity

Our societies are in a constant state of transformation. Change is permanent, requiring not only the transformation of public and private organizations, but also the evolution of societal paradigms. The knowledge economy, which followed the information society, is leading us to take a fresh look at the value of knowledge in our societies and the ability of players to innovate. Today, we are entering an economy of creativity and open innovation, where it is more important than ever to tap into what is known as "collective intelligence" present within a given territory, but also within public and private organizations present in that territory. Creativity is seen not only as a source of economic growth,...