5. Conclusion: the future of Design Thinking

According to Bruce Nussbaum , a specialist in collective intelligence and codesign, Design Thinking is a "failed experiment". According to Nussbaum, Design Thinking has been institutionalized in companies as a stable, linear process of automatic creativity for incrementing products and services. Through this linearization, companies have stripped the method of its very essence: the right to error, disorder, conflict and emotion.

Without a real strategic commitment from decision-makers and management committees, Design Thinking becomes an innovation machine that precludes failure.

Furthermore, in an effort to compete with the web giants, who often operate...