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Article | REF: REX29 V1

Business Model Design

Authors: Gilles BALMISSE, Farid MEBARKI

Publication date: June 10, 2018

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2. Project implementation – actions taken

In order to test the positioning and value proposition imagined for CloudGarden against the reality of customers in the field, the team of co-founders decided to rely on a Lean startup approach [AG440] .

2.1 Lean startup approach to CloudGarden's business model

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