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2. Metaphorical transfer
2.1 Role and benefits
The development of mass-market applications calls for the design of "intuitive" interfaces, as it is neither possible nor desirable to have to train users. To achieve this, the dialogue relies on a mechanism known as metaphorical transfer to suggest instructions to users, based on analogies with known things.
The word metaphor comes from the Latin metaphora, meaning transposition. In linguistics, a metaphor is defined as the process of transferring meaning by analogical substitution.
we can "devour" with our eyes, speak of a "gateway" between computers, the "power supply" of a machine, the "foot" of the screen, a "menu". These are all words chosen to evoke, by analogy,...
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Metaphorical transfer
Interface styles, modalities and interaction metaphors
