2. Main business sectors

In this chapter, we present a number of AR applications, classified according to their sector of activity.

2.1 Commercial

Various types of applications have been developed to offer consumers a new and spectacular experience. Here is a non-exhaustive overview.

Games and toys

Example
Figure 3 shows an "augmented environment" application developed by Dassault Systèmes for Nestlé. The back of the cereal box is equipped with a black-and-white square marker. The user holds the box in his hands and shows this marker to a camera connected...

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Main business sectors

(1) - FUCHS (P.), MOREAU (G.) et al. (101 auteurs) - Le traité de la réalité virtuelle. - Presse de l'École des Mines de Paris, 3e édition, mars 2006.
(2) - SUTHERLAND (I.E.) - The ultimate display. - In IFIP Congress, p. 506-508 (1965)....