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2. Main business sectors
In this chapter, we present a number of AR applications, classified according to their sector of activity.
2.1 Commercial
Various types of applications have been developed to offer consumers a new and spectacular experience. Here is a non-exhaustive overview.
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Games and toys
ExampleFigure 3 shows an "augmented environment" application developed by Dassault Systèmes for Nestlé. The back of the cereal box is equipped with a black-and-white square marker. The user holds the box in his hands and shows this marker to a camera connected...
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Main business sectors
Bibliography
Website
• Wikitude http://www.wikitude.com
• Layar http://www.layar.com
• Metaio http://www.metaio.com
Directories
Organizations – Federations – Associations (non-exhaustive list)
• Laval Virtual http://www.laval-virtual.org
• RAPro: Association for the promotion of augmented reality http://www.augmented-reality.fr
• InsideAR: Metaio's...
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