Article | REF: AG500 V1

Innovation management and sustainable development

Author: Elise MARCANDELLA

Publication date: July 10, 2015, Review date: January 23, 2019

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2. Integrating sustainable development issues into the innovation process

This section presents a box of tools and methods to help companies take up the challenges corresponding to their situation (S1 to S4) in terms of integrating SD issues. This non-exhaustive list is intended to provide food for thought and ideas for action.

2.1 Product or service design approach

  • Situation S1 – Green or fair trade products

    This approach (S1), which involves designing products and services that are more respectful of the environment and human beings, stems from the identification of new needs expressed in particular by customers who are sensitive to responsible consumption. This type of consumption has encouraged the emergence of new markets and, to make these markets more reliable, has given rise...

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