Article | REF: AG270 V1

Enterprise Social Network (ESN) for employee-driven innovation

Author: Gilles BALMISSE

Publication date: July 10, 2015, Review date: October 23, 2020

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4. Setting up a CSR for participative innovation

Setting up a corporate social network to support and boost participative innovation can be approached in two different ways, depending on whether or not the organization already has a CSR in place.

Indeed, a number of organizations have already set up a cross-functional CSR to meet various needs requiring improved collaborative working and/or cross-functional communication. In this case, the main activity will be to deploy communities for participative innovation.

On the other hand, if your organization doesn't yet have a CSR, you'll need to start a full project management process:

1. Define your needs and specify your target audience in detail;

2. Structuring the project :

  • identify the stakeholders to be involved (IT department, business units,...

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