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4. Conclusion
Although certain marketing concepts were first identified in Europe in the 17th century , most authors place the emergence of this function at the beginning of the 20th century, in American firms such as Coca Cola, Ford, General Motors, Sears... .
To put it simply, the historical development of the method echoes, in many cases, the development of the function within the companies themselves. The emergence of entrepreneurial marketing, driven by the...
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Bibliography
Software tools
CISIA June 2000 Le Bayésien (version for Windows Vista), [Software] CISIA 1 avenue Herbillon, 94160 Saint-Mandé, France.
Websites
AMIRE Gilles Un Nouveau Guide Internet http://www.imaginet.fr/ime/toc.htm (page consulted on June 23, 1999)
Events
Show: Batimat Reed Expositions International construction show, held every two years in Paris (odd-numbered years). http://www.batimat.com
Standards and norms
- ISO Acoustique : méthode de calcul du niveau d'isotonie - ISO 532 1975 ISO - 1975
- AFNOR Tuiles en terre cuite pour posé en discontinu. Détermination des caractéristiques physiques. Partie 1 : essai d'imperméabilité - NF EN 539-1 AFNOR - 1994
Regulations
Law no. 83-634 of July 13, 1983 on rights and obligations... (consolidated version of March 3, 2002).
Décret n° 2000-44 du 13 janvier 2000 portant... (version consolidée au 5 octobre 2007) JO n° 11 du 14 janvier 2000, page 369, NOR : FPPA9910013D.
Patents
Process for the electrolytic oxidation of cerium and electrolysis unit for its implementation CA2582058
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Organisme professionnel de prévention du bâtiment et...
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