Article | REF: AG2030 V1

Tomorrow's marketing: from demand to supply

Author: Manfred HUBERT

Publication date: January 10, 2008

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8. References

Marketing KOTLER (P.) Marketing management . Publi-Union, Paris, 2000. BERTIN (S.) MIRCHER (C.) Réinventer le marketing . Maxima, Paris, 2000. Economy SCHUMPETER (J.) Théorie de l'évolution économique . Paris, 1999. Management JOHNSON (H.T.) KAPLAN (R.S.) Relevance Lost : The Rise and Fall of Management Accounting . avard Business Scholl Press 1987. DRUCKER (P.F.) Structures et changements . Village Mondial, Paris, 1996. NORDSTRÖM (K.) RIDDERSTRÄLE (J.) Funky business . Village Mondial, Paris, 2000....
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