8. References
Marketing
KOTLER (P.)
Marketing management
. Publi-Union, Paris, 2000.
BERTIN (S.)
MIRCHER (C.)
Réinventer le marketing
. Maxima, Paris, 2000.
Economy
SCHUMPETER (J.)
Théorie de l'évolution économique
. Paris, 1999.
Management
JOHNSON (H.T.)
KAPLAN (R.S.)
Relevance Lost : The Rise and Fall of Management Accounting
. avard Business Scholl Press 1987.
DRUCKER (P.F.)
Structures et changements
. Village Mondial, Paris, 1996.
NORDSTRÖM (K.)
RIDDERSTRÄLE (J.)
Funky business
. Village Mondial, Paris, 2000....
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References
References
References
Marketing
- (1) - KOTLER (P.) - Marketing management - . Publi-Union, Paris, 2000.
- (2) - BERTIN (S.), MIRCHER (C.) - Réinventer le marketing - . Maxima, Paris, 2000.
Economy
The Ultimate Scientific and Technical Reference
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+ More than 10,000 articles and 1,000 how-to sheets, over 800 new or updated articles every year
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